SPOKANE INDIANS
Minor League Baseball
Spokane, Washington, United States.
FORMER LOGO – CURRENT LOGO – SECONDARY LOGO
The Spokane Indians former logo was re-designed in 2006. They're intention was to avoid using traditional native american/indian imagery. The new and current logo is supported by the Spokane Nation and respectfully portray certain Native American elements that have been given permission by the Spokane Nation to use. They honour this privilege with making a secondary logo in the Spokane traditional language, Salish.
The current logo design follows the shape of a baseball- circle. Its circular shape makes the logo unified and stable/fixed in position. Your eye is drawn directly to the centre of the logo with large 'S' then follow the edges around to read the words. The direction is helped by the position and orientation of the feathers.
The feathers are in relation to the native americans culture. Feathers relate to nature and they would use them in ceremonies, rituals and to differentiate from other tribes and ranks/leadership. To the Spokane Nation the eagle feather is a most revered symbol.
The circle too can be related to Native Americans the sun, moon and earth. Circle is a very universal symbol and relates to alt of spiritual connections.
The circle too can be related to Native Americans the sun, moon and earth. Circle is a very universal symbol and relates to alt of spiritual connections.
The logo colours are red, navy blue, light blue and beige. These are all colours of or based off the primary colours. And the beige and the blue contrast slightly but not too garish which gives the red the chance to be the dominant colour in the logo.
The team is believed to be the first professional sports team to work in conjunction with a local Native American Nation/Tribe to create a sports identity.
I believe the current logo has down a successful job in keeping a respectful and cultured logo but also aesthetically pleasing. Its unified and strong. Can be used on various applications (uniforms, labels etc). It also still portrays its main reason which is a baseball team and that is evident with the use of the baseball within the logo.
The team is believed to be the first professional sports team to work in conjunction with a local Native American Nation/Tribe to create a sports identity.
I believe the current logo has down a successful job in keeping a respectful and cultured logo but also aesthetically pleasing. Its unified and strong. Can be used on various applications (uniforms, labels etc). It also still portrays its main reason which is a baseball team and that is evident with the use of the baseball within the logo.
Bibliography:
No comments:
Post a Comment